Introducing Treasury Prime’s Bank Marketplace

Today's bank customers demand personalized financial services, instant access to their banking data, and comprehensive online self-service options. But meeting customer expectations for seamless digital experiences while also upholding safety and security standards is difficult for financial services organizations to achieve alone.

That’s why banks and fintechs must work together. Each group brings advantages that the other can benefit from. However, the challenge for both sides is connecting with the right partners to bring new products to market.

Treasury Prime is breaking down the barriers that have traditionally prevented banks and fintechs from forming mutually beneficial partnerships. Through our new Bank Marketplace, banks and fintechs can more easily establish relationships that leverage each other's capabilities, enhancing their product offerings and accelerating market entry.

‍Banks and fintechs are better together

‍Traditional banks excel in customer trust and security thanks to their long-established presence and rigorous regulatory compliance. In fact two-thirds of consumers say they trust banks, compared with just 45% expressing trust in fintechs. While customers of all types value their established financial relationships with banks, they crave the modern digital experiences fintechs offer. This is where many community banks fall short, whether due to limited resources, outdated tech stacks, or challenges navigating regulatory restrictions that make digital innovation difficult. Comparatively, fintechs don’t face the same constraints. As digital natives, fintechs are built with the agility and adaptability required to quickly meet evolving market and customer demands.

Through collaborative partnerships, banks and fintechs can lean on each other’s strengths to bring unparalleled financial services offerings to market and deliver better value for bank customers. And Treasury Prime is fostering and facilitating these connections.

Putting the Bank Marketplace to work

Treasury Prime has excelled in connecting banks and fintechs through our API. But we’ve seen first-hand how difficult it is for banks to identify the right fintech partners to help them scale their offerings. So, we decided to launch the Bank Marketplace to help banks and fintechs discover one another.

Through Treasury Prime’s Bank Marketplace, banks can now find fintechs ready to help them expand their reach through everything from payment processing to wealth management, digital lending, and more. To ensure an appropriate cultural and regulatory fit, banks can filter their criteria by a fintech’s growth stage, industry, and products — generating a curated list of viable partners.

Of course, fintechs interested in working with banks can opt in for inclusion in the marketplace. It’s a unique opportunity for fintechs to tell banks about their expertise and showcase their solutions to all types of digital banking challenges.

The Bank Marketplace is more than a search tool. Once a connection is established, we provide comprehensive support throughout the partnership. This gives both banks and fintechs the confidence and security required to foster a successful long-term relationship. This means we:

1. Facilitate a smooth initial call between banks and fintechs, packaging all relevant fintech information for easy intake
2. Act as coach, tech support, and subject matter experts to ensure partnerships start strong and stay strong
3. Spearhead tech implementation and onboarding for a seamless transition for both parties

When a bank and a fintech commit to working together, they can trust the Treasury Prime team to support a quick and easy ramp up period. We handle the details so banks and fintechs can focus on launching innovative products faster.

Let’s shape the future of digital banking together

In our modern finance ecosystem, close collaboration between banks and fintechs is essential. Working together to expand the reach and accessibility of digital financial services is a must, and Treasury Prime is at the center of making these critical connections possible.

Interested in learning more about how we can help you find the right bank or fintech partner to advance your business goals? Get in touch.

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