Treasury Prime's Bank Direct: Year One - Pioneering Embedded Banking

In 2024, embedded banking wasn’t just an industry trend—it was a game-changer. As fintechs outgrew legacy providers and banks looked for a scalable, compliant, and future-ready solution, they turned to Treasury Prime. In response, Treasury Prime shifted focus to our Bank Direct Model.

Last year, we didn’t just keep up—we set the pace. From expanding our bank network to tackling one of the industry’s biggest challenges: processing speed. What once took 7 minutes and 34 seconds now happens in just 32 seconds—ensuring instant, reliable payments for our customers.

To Treasury Prime, fast doesn’t just mean transactions and reconciliation - it means winning with fast onboarding too. This year, we launched Atlas in under 60 days, proving that fintechs can move from concept to reality in record time with Treasury Prime. But we didn’t stop there.

More banks than ever recognized the power of embedded banking and partnered with Treasury Prime to fuel fintech growth. We expanded our network with new banks, including KeyBank and OMB Bank, with more banks in the pipeline as we continue shaping the future of fintech infrastructure.

2024 wasn’t just another year in fintech—it was a year of evolution. Banks needed trusted infrastructure. Fintechs outgrew legacy providers. And when the most ambitious players in the industry needed to scale, innovate, and push boundaries, they didn’t just start looking—they already knew Treasury Prime was the answer.

Banks Are Betting Big on Embedded Finance—And Treasury Prime Is Their Pick

In 2024, we continued to add new banking parters to our growing network, enhancing our capacity to offer innovative embedded banking solutions to fintech clients.

• In March '24, we welcomed OMB Bank. Read the OMB Bank press release.
• In February '25, we welcomed KeyBank. Read the KeyBank press release.

Building the Future of Banking, One API at a Time

Revamp and relaunch of our Bank-Direct Product - February 2024 marked the renewed business focus on our Bank-Direct product. In July we announced Bank OS, a bank operating system empowering banks with a transparent, flexible, and compliant platform to directly serve fintechs.

• Focused efforts on developing and expanding our bank-direct model.
• Shifted how we work with larger fintechs to ensure they get the bank support their programs require.

Introducing new and refreshed "The Console" - We unveiled our new and refreshed UI, known as "The Console," a unified platform replacing our previous Bank Console and Developer Dashboard, offering enhanced features for improved user experience such as:

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Virtual/Invoice Account Numbers - Introduced invoice account numbers, allowing customers to allocate unique account numbers and assign them to existing ledger accounts. These invoice accounts streamline payment reconciliation by ensuring that incoming ACHs and wires post directly to the associated ledger account without additional tracking complexities. This feature enhances flexibility for businesses managing high volumes of incoming payments.

• Ability to Split Balanced ACH return file: For partner banks utilizing an FIS core, Treasury Prime now supports splitting ACH return files into two distinct files: an unbalanced return file and an internal transfer instruction file. This ensures seamless funding of returned transactions and improves the efficiency of ACH processing.
• Early Posting for Incoming ACH Credits: We’ve enhanced ACH processing with early payroll posting, enabling banks and fintechs to make incoming ACH credits available before their effective date. This feature ensures faster access to payroll and other critical payments, improving liquidity and end-user experience.
• International ID Numbers: To support global compliance needs, Treasury Prime now allows fintechs and banks to store international ID numbers within account applications. These IDs can be shared with compliance partners like Alloy and Unit21 for risk assessments, ensuring smoother onboarding for international customers.

Commitment to Compliance and Security

• Partnership with Kobalt Labs: In August, we integrated Kobalt Labs into our Partner Marketplace, providing AI-powered compliance tools to help banks manage third-party diligence more effectively. (businesswire.com)
• Collaboration with ComplyCo: In October, we teamed up with ComplyCo to assist banks in navigating complex regulatory environments, reinforcing our dedication to compliance and security. (businesswire.com)

Platform Updates and Developer Experience

In 2024, our product team focused on making Embedded Finance Easier, Faster, and More Powerful - a theme we're building on in 2025.

• Enhanced API Functionality: Throughout the year, we released significant API updates, including improved statement generation, additional check deposit statuses, and enhanced 1099-INT generation, all aimed at providing a more seamless experience for our users. (docs.treasuryprime.com)

Looking Ahead

As we move into 2025, Treasury Prime remains committed to innovation, collaboration, and excellence in embedded banking. We extend our gratitude to our clients, partners, and team members for their unwavering support and dedication.

For a detailed overview of our 2024 updates, please visit our Changelog.

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